We offer a wide range of strategy and technical services. Many projects require complicated merge/purge operations and involve tens of millions of records. A partial list of our services includes:
Marketing analytics
• Householding - Fuzzy Logic Householding
• Strategy Consultation - customer acquisition & Retention
• Direct Mail/Telemarketing Strategy - Maximize ROI
• Campaign Performance Monitoring and Analytics
• Target Modeling - Multi-channel Optimization
• Consumer Demographic Profiling - Know Your Customers
Database and IT
• Database Development & MIS Reporting - Feedback & Tracking
• Information Acquisition & Retention Recommendation.
• Merge/Purge - Data Cleaning and fuzzy-matching
Financial Analysis, forecasting and statistical analysis
• Risk management and forecasting
• Portfolio optimization and hedging